WOGG – Furniture Fair Milan

Milan, Italy

Exhibition design for Wogg with a cherry blossom curtain in the center of the booth

Photo © Milo Keller

Exhibition design for Wogg with a cherry blossom curtain in the center of the booth

Photo © Milo Keller

Exhibition design for Wogg with a cherry blossom curtain in the center of the booth

Photo © Milo Keller

Exhibition design for Wogg with a cherry blossom curtain in the center of the booth

Photo © Milo Keller

Detail cherry blossom curtain

Photo © Milo Keller

Detail meeting table

Photo © Milo Keller

Interior Designers: Architekturbüro Herbert Bruhin

Year: 2009
Client: WOGG

The annual furniture fair comes into to life in Milan, just in time for spring. New furnishings draw rapt crowds as exhibitors show off their latest creations. This appeal and seduction is also the idea behind the cherry blossom curtain. A transparent, plastic veil of blossom divides the exhibition space into different zones and creates spaces in which to exhibit the furniture, resulting in seductive glimpses and stunning views. The stand itself is a dazzling bright white. Those who venture beyond the blossom are treated to a space bedecked in pink, with the inner side of the upper trim panel further accentuating the hue of the blossom.