Rolling Stones

Graz, Austria

Rolling Stones

Photo © Paul Ott

Rolling Stones

Photo © Paul Ott

Rolling Stones

Photo © Paul Ott

Rolling Stones

Photo © Paul Ott

Rolling Stones

Photo © Paul Ott

Rolling Stones

Photo © Paul Ott

Rolling Stones

Photo © Paul Ott

Rolling Stones

Photo © Paul Ott

Rolling Stones

Photo © Paul Ott

Rolling Stones

Photo © Paul Ott

Rolling Stones - Floor Plan

Drawing © INNOCAD

Rolling Stones - Section

Drawing © INNOCAD

Architects: INNOCAD

Location: Graz, Austria
Year: 2013
Client: Universalmuseum Joanneum GmbH
Collaboration Partner: Anastasija Lesjak
Graphic Design: United Everything

INNOCAD and its multidisciplinary team, consisting of fashion and product designers, sound and media designers, won the Graz Armory “Cannon Room” competition.

The task of creating a new information center for Graz Tourismus and, in synergy with this, an attractive entrance to the Provincial Armory called for an approach transcending architecture alone. The result is a consistent corporate identity combining architecture, media and merchandising aspects.

The “Murnockerl” (cobblestone), a typical stone, is the basic building block of the concept, being a contextual link, a metaphor, a corporate symbol and a form-giving element in one. The result is an award-winning interdisciplinary design example for Graz as UNESCO City of Design.