Furla / yuki

Tokyo, Japan
Photo © Daisuke Shima / Nacasa & Partners Inc.
Photo © Daisuke Shima / Nacasa & Partners Inc.
Photo © Daisuke Shima / Nacasa & Partners Inc.
Photo © Daisuke Shima / Nacasa & Partners Inc.
Photo © Daisuke Shima / Nacasa & Partners Inc.
Photo © Daisuke Shima / Nacasa & Partners Inc.
Photo © Daisuke Shima / Nacasa & Partners Inc.
Photo © Daisuke Shima / Nacasa & Partners Inc.
Photo © Daisuke Shima / Nacasa & Partners Inc.
Photo © Daisuke Shima / Nacasa & Partners Inc.
Photo © Daisuke Shima / Nacasa & Partners Inc.
Photo © Daisuke Shima / Nacasa & Partners Inc.
Architects
emmanuelle moureaux
Location
Tokyo, Japan
Year
2015

'yuki'

Emmanuelle has worked on the installation for the second time for the Italian fashion brand FURLA, in Ginza store. The installation symbolizes falling snow, which will be shown until the night of Christmas. The installation delivers a little early snow to the town that is beginning to feel the coming of winter.

Installation, named "snow" has revived "toge", which was released in 2011. It looks like floating sparkling snow crystals from a distance, yet sharply pointed thorns from close by. The contradictory expression is the unique character of this piece. Multiple layers of 53,000 thin lines of colors give depth to the windows, appealing to the passer by. The installation begins from the window filled with white "toge" with red bag, white "toge" with blue bags and accessories, and then transform to window with "toge" in different colors. With an unconscious impulse to touch, the colorful snow has descended along with the coming of winter.

About "toge"
Released at DESIGNTIDE TOKYO in 2011.
Toge (Japanese for thorn) is a modular product. Each "thorn" gives the viewer the impression of a sharp and stiff object, but these modules can in fact be freely combined to create a soft, pliable and standalone space. This conceptual piece was an exercise in contradictory impressions and sensations - solid and stiff but soft and pliable, menacing yet gentle.

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Magazine

Other Projects by emmanuelle moureaux

Sugamo Shinkin Bank / Niiza Branch
Saitama, Japan
Forest of Numbers / The National Art Center
Tokyo, Japan
100 colors no.9 / 100 colors in 3.3m2
Tokyo, Japan
Sugamo Shinkin Bank / Ekoda branch
Tokyo, Japan
I am here
Tokyo, Japan