110 Metres of Paris

Paris, France
Facade Avenue de la Grnade Armée
Photo © Cyrille Weiner
Trees and facade at the Avenue de la Grnade Armée
Photo © Cyrille Weiner
Construction
Visualization © Cyrille Weiner
Gallery - 110 Meter long
Photo © Cyrille Weiner
Gallery and entrance at the Avenue de la Grande Armée
Photo © Cyrille Weiner
Column in the gallery
© Cyrille Weiner
Main staircase
Photo © Cyrille Weiner
Parts of the old building reused.
Photo © Cyrille Weiner
Center courtyard
© Cyrille Weiner
Use-neutral working space
Photo © Cyrille Weiner
Box windos structure the facade
Photo © Cyrille Weiner
Work in progress
Photo © Cyrille Weiner
Context at the Avenue de la Grande Armée
Photo © Cyrille Weiner
Architects
Baumschlager Eberle Architekten
Location
Avenue de la Grande Armée 75, 75116 Paris, France
Year
2022
Client
GECINA

A project of restructuring allows to magnify a strong architectural gesture - this is the basic idea of our Paris office for the renovation of the former Peugeot headquarters near the Arc de Triomphe. The project involves an exciting, 110-metre-long façade in the central Parisian urban space. The existing concrete structure forms the backdrop for an innovative window system. This pattern works as simply as it does intelligently: Sober openings alternate with protruding box-type windows that are placed at different depths into the concrete structure. The elementary aspects of that architecture are implemented in the following manner: rhythm, plasticity and self-reliant order are mapped on the façade, which lends the address and project "75, Avenue de la Grande Armée" a strong physiognomy.
Yet, the project with its 30.500 m² gross floor area accomplishes even more: open office structures, the former car showrooms on ground floor and large open spaces are combined to create an environment only partially dedicated to traditional desk work. While the groundwork for such interventions was already laid out, Baumschlager Eberle Architects developed it further.

Completion: 2024

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