NUOVOSTUDIO Architettura e Territorio

The new concept of the boutique Homme is the natural evolution of the image of the new boutique Giuseppe Zanotti Design, declined in this case to interpret the distinctive features of the man collection whose style is sensitive to the international music world, adopting at the same time the suggestions of the more contemporary urbanity.

The materials are still those of the classical tradition as stone and lacquered wood, but metals have galvanized patinas and brass is acid-treated.

The design looks in fact to a modernity wich enact the legacy of the tradition and the quality of the Italian knowledge: the architectural design of the space has been highligthed as well as the concept of decor that, even in this case, becomes communication of the brand and its hallmark.

In the Homme space the wall paneling introduced by the woman boutiques is confirmed:

the seemingly-random alternation of the vertical elements of white lacquered wood, made by different depths and widths, create a vibrant curtain where light is fragmented into a chiaroscuro which increases the perception of the spatial depth.

The floor is made by rough stone, cut with brutal dryness and laid with no-grout, enhancing the rough strength of the natural material.

The diffused-white becomes optical and conceptualizes the sign: the wall-washer effect of led lights assumes plastic value on the paneling walls, while the widespread and intangible brightness of the seventeenth century vaults search its inspiration by the minimal art masters.