Walk the line
Back to Projects list- Location
- Frankfurt, Germany
- Year
- 2019
Clear lines for Stiebel Eltron at ISH
In 2019 we continue our partnership with the Holzminden-based company Stiebel Eltron. The new brand campaign was skilfully staged at the ISH in Frankfurt.
"Clear line" is the name of Stiebel Eltron's new brand campaign. And this line dominates the new stand concept. It was the central element of the overall design.
On the one hand, it forms frames around Stiebel Eltron's products. On the other hand, she abstracts an energy flow that flows over the entire surface, in conjunction with medially played back walls and animated ceiling lighting.
The product exhibition was divided into three zones. In the "hot water", "modernisation" and "new building" areas, Stiebel Eltron's solutions can be viewed live on the real product and in conjunction with touch applications.
The guiding theme of the clear line was implemented holistically in the concept. In Stiebel Eltron's brand world organic forms give way to straight lines to create clarity. In this way, visitors can move purposefully through the world of Stiebel Eltron.