V-ZUG Chur
Back to Projects list- Location
- Kasernenstrasse 90, 7000 Chur, Switzerland
- Year
- 2022
- Client
- V-ZUG Schweiz
- Team
- Mikkel Heller, Sarah Rebecca Zimmer, Pia Muhmenthaler, Ralph Kellenberger
Be inspired
be excited -
get connected -
experience V-ZUG
The second domestic Zugorama appears in the new corporate architecture of the tra- ditional company V-ZUG. The showroom of about 420sqm opened in spring 2022 in Chur. The details are carefully planned to support the flow and impact of the strategi- cally designed floor plan.
Nothing happens by accident.
The open-plan interior design, consistent color and material value as well as light and smell, support the brand experience.
The Zugorama includes the different product worlds, a show kitchen including a dining table for up to 22 guests, a wine expertise room, the „blue room“ and separate office and meeting areas. The aesthetics, a pure and clear language of form combined with selected materials brings out the design of the appliance lines in particular.