GUCCI Hub

Milano, Italy

The large hangar is directly connected to the industrial warehouses, set out in a regular pattern across the site and featuring modular structural bays. It hosts events and fashion shows.

Photo © Andrea Martiradonna

The large hangar is directly connected to the industrial warehouses, set out in a regular pattern across the site and featuring modular structural bays. It hosts events and fashion shows.

Photo © Andrea Martiradonna

Pedestrian paths run between the buildings in a sequence of solid structures and empty spaces in which landscaping plays a key role: running across the site and smoothly interacting between the old buildings and green spaces.

Photo © Andrea Martiradonna

The project incorpotares a six-storey tower in its industrial fabric of warehouses and hangers, which interact closely with the old constructions.

Final Project

Architekci: Piuarch

Location: Via Mecenate, 79, 20138 Milano, Italy
Year: 2016
Client: Kering Spa
Team: Alessandra Bertoli, Silvia Calzetti, Erica Cazzaniga, Davide Fascione, Niccolò Genesio, Gianluca Iannotta, Luca Lazzerotti, Alessandro Leanti, Mauro Mandelli, Alessandro Marchesetti, Gianni Mollo, Carlos Noriega, Enrico Pellegrini, Paola Sarcoli, Salvatore Seggio, Federico Simonetti, Jenny Spagnoletti, Santiago Trujillo, Yun Xiao, Anna Zauli

The redevelopment project of the old Caproni factory focuses on enhancing the stylistic features of the 1920s’ architecture and aims to transform this old plant into the new Gucci Headquarters in Milan. The abandoned industrial warehouses, covered by a shed style roof that lets zenith light flow into the interiors and characterized by modular structural bays, create through the spatial layout seamless interaction between the inside and the outside. The large hangarm that now hosts events and fashion shows, and the new six-storey tower, which interacts closely with the old constructions, stand out within the site area. Covered with a regular pattern of sunscreens, the new building breaks down the site’s symmetry and generates a powerful chromatic relations with the red-coloured exposed bricks of the low-level warehouse. Pedestrian paths run between the buildings, which are mainly located on the ground floor, in a sequence of solid structures and empty spaces in which landscaping plays a key role.