Raymond

Mumbai, India

Photo © Blocher Blocher India

arkkitehdit: blocher partners india

Location: Mumbai, India
Year: 2013
Client: Apparel Ltd.
Sales floor area: 300 sqm

India's beloved manufacturer of cloth and menswear, Raymond, defines his brand as the answer to men's need for good clothing. Stimulating the senses, the brand occupies a unique position with the consumer. The design of the flagship store communicates Raymond's message, marrying the brand's cultural qualities with ventures into modernity.

Modern materials and traditional forms, warm colours and cool glass, high gloss, stainless steel and leather are the statements made by the umbrella brand. Indian ornaments are interpreted in two different ways: progressively within a back lighted corpus produced by a milled corean structure in the tailoring services and as classic wood carvings along the staircase. The design concept is surrounded not only by the Colorplus, Parx, Park Avenue (ground floor) and Manzoni (first floor) sub-brands, but also by the tailoring services (first floor). The various interpretations of the topics lend the brands simultaneously their unique individual statements.

The dynamics of the brand is present in the catwalk made of dark marble and the black ceiling, thereby effectively pulling the customer into the depths of the space. This effect is accentuated by a black mirror situated at the end of the room. Based on the structure of the room, natural niches are formed in which the brands are presented. Back panels and central furniture are so flexible, that quick and uncomplicated changes offer endless new stimulation for the customer.